When you write a tweet do you think of it as a novel 140 characters at a time? When you share a photo are you extracting the juice for your post? People don’t buy into brands—they buy into the story behind brands. Brands are earning the attention of their audience by creating a personal experience—content that connects! Learn why storytelling is potent and necessary to your content strategy, how to effortlessly weave storytelling into your campaigns, and how to tell your brand story in a way that resonates and that your audience will root for!